Our Story

It feels strange to talk about our story because, truthfully, it’s only just begun.

Nila M. was founded in the UK with a simple but important belief: intimate care deserves just as much attention as the rest of your skincare routine. We noticed that many products out there were either unsuitable for the delicate intimate area, or felt too clinical.

The skincare you use on your body often isn’t designed for your vulva — and using the wrong products can cause irritation or discomfort. That’s why we created Nila M.: to offer intimate care that’s both effective and elegant. A product you can carry with pride, use with ease, and make a part of your everyday beauty ritual.

We’re starting with our individually wrapped wet wipes, designed for freshness, confidence, and simplicity on the go.

This sets the start of our journey, but this is just the beginning.

More is on the way, and we can’t wait to bring you the next chapter of Nila M.

Our philosophy

Intimate skin care, created to be a part of your everyday beauty routine.

At Nila M., we believe that caring for your intimate area is just as essential as caring for the rest of you body skin. Our mission is to bring intimate hygiene into the heart of your daily beauty routine with gentle, beautiful products designed specifically for your most delicate skin.

We’re here to remove the stigma, elevate self-care, and make intimate skin care as a part of your day. Thoughtfully created, elegantly packed, our products are not just for hygiene, but for the way you live, feel, and care for yourself every day.

About Malin

I’m originally from Sweden, and after years of studying and working abroad, I eventually made the UK my home.

I often go back to Sweden and every time I’d go back, I’d stock up on intimate care essentials. I struggled to find skin care that is suitable for our intimate skin but also — something that wasn’t clinical or basic, but elegant, gentle, and easy to make part of my daily beauty routine.

That’s when I decided: why not create it myself?

I started Nila M. as a part of a journey to improve the way us girls are taking care of our intimate area and ot use products that are gentle and made to be used for your vulva. Nila M. is created to give you girls products you can use proudly, help you feel fresh, confident, and clean, but just as
importantly, products that look beautiful in your bathroom and feel like a
natural part of your self-care.

Because intimate skincare shouldn’t be hidden at the bottom of your drawer — it should be something you enjoy using every
single day.
With love xx

Malin, Founder, Nila M.